2010 Ford Mustang World

In 2009 the Ford Mustang celebrates it's 45th anniversary. The Mustang is a pillar of American automotive lore, and the car that brought sporting dash and styling at a price almost anyone could afford.

In 1961, Lee Iacocca, vice president and general manager of Ford Division, had a vision. His vision was a car that would seat four people, have bucket seats, a floor mounted shifter, be no more than 180 inches long, weigh less than 2500 pounds, and sell for less than $2500.00. Out of this vision, the Ford Mustang was born. After many months of meetings, discussions and market surveys, funding was finally approved for the Mustang in September of 1962. On March 9, 1964 the first Mustang rolled off of the assembly line.

Only 18 months had elapsed since the Mustang had been approved for production. In order to keep production costs down, many of the Mustang's components were borrowed from the Falcon, including most of the drivetrain. With a multitude of different interior, exterior, and drivetrain options, the Mustang would be able to be ordered as plain, or as fancy, as economical, or as fast, as the buyer wanted. In general, the Mustang was designed for everyone and was advertised as "the car to be designed by you".

The Ford Mustang was heavily advertised during the latter part of it's development. On April 16, 1964, the day before it's release, Ford ran simultaneous commercials at 9:30pm on all three major television networks, ABC, NBC, and CBS.

The following day, April 17, 1964, people "attacked" the Ford showrooms. Everyone was in a frenzy to be one of the first to own the Mustang. Ford sold over 22,000 Mustangs the first day. By the end of the year, Ford had sold 263,434. By the end of the Mustang's first anniversary, April 17, 1965, Ford had sold 418,812 Mustangs. The Mustang had made a name for itself, and it was here to stay!

Ford's Mustang was conceived in full knowledge that in the mid-'60s the biggest population bubble in history was coming of age in America. Baby boomers would rule the '60s and there was little reason to think they wanted cars that were anything like their parents' cars.

Over the years, numerous men and women have helped to make the Ford Mustang the car it is today. After all, a car doesn’t survive 40 plus years in the marketplace without a creative genius working behind the scenes to make it all come together. These dedicated souls spent countless hours envisioning the Mustang’s future; working to make it better, working to make it more powerful, and working to create consumer appeal around the world.

Muscle goes modern for 2010 as the Ford Mustang - America's favorite muscle car for 45 years straight - hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V8 with even more horsepower and an even throatier signature Ford Mustang exhaust sound.

Combine those elements with the new Mustang's improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it's easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.Popular since the 1960s, and enjoying a resurgence in the 2000s, the Ford Mustang is an icon of American sports cars.